Ad Council is America’s leading producer of public service communications. Founded in 1941 at the start of WW2, the non-profit was initially christened “The War Advertising Council”. Today, their mission remains to raise awareness and inspire action on a diversity of issues, from texting and driving to autism awareness. They connect with Americans across ever-expanding communication channels to inspire, inform, and save lives.

Model: A private, non-profit organization, the Ad Council focuses on approximately 50 national campaigns at a time, each sponsored by non-profit organizations or federal government agencies.

Tag: “Where creativity and causes converge”

What you need to know about creating with Ad Council:

Audience: Americans, Families (Children and Parents), Educators, Health Providers, Government-workers.

Content Goals: Ad Council is looking to leverage Tongal for their campaign development along with internal creative needs across numerous accounts.