BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed, trained, experienced, and accredited psychologists, marriage and family therapists, clinical social workers, and board licensed professional counselors.

BetterHelp logos and artwork can be accessed here. 

What you need to know about creating with BetterHelp:

Audience: Clients come from around the world and are from a variety of backgrounds. In general, the most common users are women ages 24-35 from the rural United States, but you should always aim to appeal to a broader audience as well. Their target audience is tech-savvy and educated, but may be emotionally reactive and vulnerable to stress. In these situations, minor frustrations can become hopelessly difficult. 

Content Goals: The primary goal of all BetterHelp content created on Tongal is to drive new client signups, and the majority of their content is made to live on Facebook. A clear call to action is required and is often provided by the brand in the project brief. 

When participating in BetterHelp projects on Tongal: 

• DO: Be sensitive. The subject matter should be relatable and respectful to the viewer.
• DO: Lean into powerful, emotional concepts. They are very open to video concepts that push the creative envelope in order to grab viewers’ attention.
• DO: Showcase emotional past work when pitching. BetterHelp wants to know that you can get an honest emotional performance out of your actors.
• DO: Feel free to take creative liberties to elevate the given concept when you are pitching.
• DON’T: Get the name wrong. It’s BetterHelp.
• DON’T: Showcase highly corporate past work.