A preloader in the shape of a lightning bolt

ABOUT  MOTHERHOOD MATERNITY

Motherhood is about real mothers. It's about women who are forever changed by all the things that make motherhood real. The tender moments, the sleepless nights, the endless sacrifices - the journey. The balance of pain and joy. It's mess. It's magic. It's a title that steals your heart. It's a love like no other. 


Motherhood Maternity is the expert in dressing women who are pregnant. Sine 1982, they have had mamas' backs (and bumps!) When it comes to what to wear - from belly to baby and beyond - they have the solutions. 


WHAT TO KNOW WHEN CREATING CONTENT FOR MOTHERHOOD MATERNITY

  • AUDIENCE: Mothers, parents, and mothers-to-be.

  • CONTENT GOALS: Content should be honest, inspiring, uplifting, encouraging, celebratory; genuine, authentic, and engaging.

  •  WHEN PARTICIPATION IN MOTHERHOOD MATERNITY PROJECTS ON TONGAL:
    • DO use real moms and real babies. 
    • DO make sure casting is representational and diverse across all ethnicities, ages, body types, sexual and gender identities and presentations, and lifestyles. 
    • DON'T shy away from the humor and irony that comes along with being a mother.