ABOUT OLLIE'S BARGAIN OUTLET:

Ollie's Bargain Outlet is one of America's largest retailers of the closeout merchandise and excess inventory. They have over 400 stores that offer brands at bargain prices. 

TARGET AUDIENCE:

• Women; 34-65+
• Value Seekers, bargain shoppers, treasure hunting shoppers for BRAND name merchandise at up to 70% off the fancy store prices.

TONE: Funny, kitschy, quirky, self-deprecating, cartoony, and a little haphazard.