Orgain was created by Andrew Abraham, M.D. - cancer survivor, medical physician, and food entrepreneur. Their relentless passion to raise the standard through better nutrition is based on the belief that real foods have the power to make a real difference in people’s lives. That includes hand-selecting high-quality ingredients to maximize nutrition, making everything as delicious as it is clean, and creating options that are accessible and inclusive to more people. Simply put, Orgain is on a mission to help more people live vibrant lives through the power of good, clean, nutrition.

Orgain's content pillars are:

• Clean Nutrition: Orgain is dedicated to clean nutrition with high quality, superior ingredients.
• Taste the Difference: Content that creates a visceral flavor experience.
• Orgain’s Passion: Sharing Orgain’s energy and enthusiasm for clean nutrition and the role it has for helping transform lives.
• Real, Clean Living: Showcasing real ways that people have made clean nutrition part of their lives.

Orgain's Brand Identity (look and feel):

•  Vibrant. Sharp. Relevant. Credible.
•  Orgain's imagery has purpose and energy. They use language and imagery that is grounded, timely, and relatable-always drawing inspiration from real-life experiences.